LYRICS
How many men would get away with a chat up line like: ' That's quite a nice little nothing you're almost wearing. I approve'? Bond, James Bond, who will be back on the silver screen soon in Skyfall. And while delivering such a cheesy line, 007 managed to look neither shaken nor stirred. No mean feat! For 50 years, James Bond's womanising has been central to the film character's appeal, according to the BBC writer Jon Kelly. Ultimately it is the conventions of the series rather than the character's emotional shortcomings that keep him single. The so called Bond girls - the objects of his affections – end up dead a few scenes later. Christoph Lindner, author of The James Bond Phenomenon: A Critical Reader, says: ' He can have something closer to an emotional relationship but the Bond format can't allow that to endure.' What use, after all, would a monogamous, committed, psychologically secure 007 be? Audiences seem to make all sorts of allowances for this ladies' man. ' At his core he remains the same as he was when Ian Fleming started writing - he's ***ist, he's misogynist,' says Lindner. It's an unreal world, in which a series of attractive women essentially revolve around and invariably give in to the charms of the hero. Fans insist its entire basis is as a modern fantasy - and suspension of disbelief is required during the bedroom scenes just as much as it is for the fights, car chases, gadgets and super-villains. And the fantasy is reinforced by the statistics. A 2009 study of the film series for the journal 'Gender Roles' found that 007 had enjoyed 'strong' sexual contact with 46 women until 2002's Die Another Day. The fictional character is miles ahead his real countrymen. A 2011 Health Survey for England found that the average man reported 9.3 sexual partners in their lifetime